The Altamont Apparel Holiday 2009 jackets are here, and they rock. There are two jackets to choose from. The Novel 2 jacket is made out of a polyurethane pleather fabric that looks rad, and the Uptown jacket has more of a worn-out, military vibe to it--as does the Kickstart jacket.
Both of the Altamont Apparel Holiday 2009 jackets are fashion-forward pieces that can be worn even after the holidays.
Implications - The War on Terror has impacted the lives of countless North Americans and this increased interest in military actions has leaked into the marketplace. Consumers now desire products that are military-themed, allowing them to show their support to their troops. Companies can appeal to those demographics affected by the war by manufacturing products with military elements.