The Alpina Seastrong Gyre automatic watch is a new accessory created in collaboration between the Swiss watchmaker and the Dutch brand Gyre as an eco-conscious timepiece that's stylish yet sustainable.
The watch features a 44mm case that's crafted using 70% recycled ocean plastic that has been sourced from ghost fishing nets found floating in the Indian Ocean. The remainder of the case is made with fiberglass to further enhance its resilience, while the NATO strap on the timepiece is even made from recycled ocean plastic for a stronger attention to sustainability.
The Alpina Seastrong Gyre automatic watch is priced at $1,395 and features a dive-ready design that is rated for 300 meter depths along with a 38 hour power reserve to keep it running between wears.
What's Driving This Trend
- Recycled Ocean Plastic
- Disruptive innovation opportunity: Develop more products made from recycled ocean plastic to promote sustainability and reduce waste.
- Eco-conscious Design
- Disruptive innovation opportunity: Create accessories with an eco-conscious design to cater to the growing demand for sustainable products.
- Sustainable Fashion
- Disruptive innovation opportunity: Innovate in the fashion industry by integrating sustainable materials and processes into clothing and accessories.
Who This Affects Most
- Watchmaking
- Disruptive innovation opportunity: Explore sustainable materials and manufacturing processes in watchmaking to create eco-friendly timepieces.
- Plastics Recycling
- Disruptive innovation opportunity: Invest in technologies to efficiently collect and recycle ocean plastic for various industries, including fashion and accessories.
- Environmental Conservation
- Disruptive innovation opportunity: Address the problem of ocean plastic pollution through initiatives and technologies that promote recycling and sustainability.
