Mark “Gonz” Gonzales has lent his creative expertise to adidas for another silhouette of the ‘Aloha Super,’ a low-cut model that resembles the ‘Superstar.’ The new version, ‘One Black Eye,’ showcases Gonz's creativity by covering the shoe in a ‘Light Orchid’ suede, drawing inspiration from his interest in drawing and painting. The Three Stripes logo rests on the medial area in black leather, while Gonzales’ Shmoofoil emblem is embroidered on the tongue. The pair rests on a clean set of gum sole units, with cursive details from Gonzales resting on the heels.
The Aloha Super in ‘One Black Eye’ will launch on adidas and select retailers starting on Valentine’s Day. The sneaker retails for $100 USD.
Image Credit: adidas, <a rel='nofollow' href='https://hypebeast.com/2023/2/aloha-super-one-black-eye-release-info-hq2032'>hypebeast</a>, <a rel='nofollow' href='https://www.adidas.com/us'>adidas</a>
What Makes This Trend Stand Out
- Sneaker Collaborations
- Adidas' collaboration with Mark Gonzales on his 'Aloha Super' sneaker highlights the trend of sneaker collaborations between brands and artists/designers.
- Personalization Trend in Footwear
- The 'One Black Eye' Aloha Super showcases the personalization trend in footwear, where customers can get customized shoes as per their choice of materials, designs or features.
- Sustainable Sneakers
- The Aloha Super 'One Black Eye' is a sustainable sneaker with eco-friendly gum soles and suede material, highlighting the trend of eco-conscious footwear manufacturing.
Sectors Adopting This
- Footwear Industry
- The footwear industry, particularly the sneaker market, can leverage the trend of sneaker collaborations and personalization to cater to customer preferences and bring fresh designs to market.
- Fashion and Design Industry
- The fashion and design industry can take advantage of the personalization trend in footwear to create customizable shoes that meet the varying fashion needs of consumers and bring artistic collaborations to life.
- Sustainability Industry
- The sustainability industry can capitalize on the trend of eco-conscious footwear manufacturing by promoting sustainable manufacturing processes and materials and encouraging companies in the footwear industry to adopt such practices.
