What is the trend of plastic-free fashion?

Disruptive innovation opportunity: Create a line of all-natural clothing made with sustainable materials to reduce plastic waste and cater to eco-conscious customers.

What is the trend of activity-specific apparel?

Disruptive innovation opportunity: Design a range of apparel made with specialized materials that are tailored to specific physical activities, such as hiking, running, and cycling.

What is the trend of chemical-free water repellent?

Disruptive innovation opportunity: Develop a chemical-free treatment for clothing that enhances water repellency without harming the environment or posing health risks.

What are the implications for the outdoor apparel industry?

Disruptive innovation opportunity: Expand the market of all-natural outdoor apparel by introducing a range of functional and stylish clothing made from eco-friendly, sustainable materials.

What are the implications for the merino wool production industry?

Disruptive innovation opportunity: Create sustainable and environmentally friendly methods of producing merino wool to cater to the growing demand for all-natural clothing.

What are the implications for the chemical-free textile industry industry?

Disruptive innovation opportunity: Revolutionize the textile industry by developing and implementing chemical-free production methods that reduce waste and create sustainable products.

Merino-Made All-Weather Jackets : all-weather jacket

The Woolly 'NatureDry' Jacket Has a Plastic-Free Construction

Michael Hemsworth — April 16, 2020 — Fashion

References: kickstarter & thegadgetflow

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The Woolly 'NatureDry' all-weather jacket is a natural garment that aims to keep wearers feeling warm, dry and agile when spending extended periods in the wilderness. The jacket is characterized by a 100% plastic-free design that doesn't have any unwanted synthetic components in the mix and is instead crafted with 100% merino wool to make it ideal for wear during activity. The jacket comes in the Outdoor and Urban style options, and boasts a durable design that will repel water without the need for any synthetic or chemical-based treatments on the exterior.

The Woolly 'NatureDry' all-weather jacket comes in three color choices including charcoal, gray and black, and is sure to be favored by those seeking out a natural garment option that doesn't skimp on versatility.

Trend Themes

Plastic-free Fashion — Disruptive innovation opportunity: Create a line of all-natural clothing made with sustainable materials to reduce plastic waste and cater to eco-conscious customers.
Activity-specific Apparel — Disruptive innovation opportunity: Design a range of apparel made with specialized materials that are tailored to specific physical activities, such as hiking, running, and cycling.
Chemical-free Water Repellent — Disruptive innovation opportunity: Develop a chemical-free treatment for clothing that enhances water repellency without harming the environment or posing health risks.

Industry Implications

Outdoor Apparel — Disruptive innovation opportunity: Expand the market of all-natural outdoor apparel by introducing a range of functional and stylish clothing made from eco-friendly, sustainable materials.
Merino Wool Production — Disruptive innovation opportunity: Create sustainable and environmentally friendly methods of producing merino wool to cater to the growing demand for all-natural clothing.
Chemical-free Textile Industry — Disruptive innovation opportunity: Revolutionize the textile industry by developing and implementing chemical-free production methods that reduce waste and create sustainable products.

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