Allstate has used the cutting edge tilt-shift videography effect to create its latest commercial called 'Multiples.' Their commercial looks like little toys at first, but later reveals that it is, in fact, real life.
This tilt-shift effect really drives home the Allstate motto of simplifying, combining and saving and that simpler is smarter. Check out the awesome camera effects in this auto insurance commercial above.
Implications - Consumers have become adept at blocking out ads. This has resulted from being over-saturated with marketing. Companies needs to push the envelope and think outside the box to capture the attention of consumers and they will be able to forge a more meaningful connection.