The All You Are Robe by All you Are, a Toronto-based lifestyle brand by Kena Paranjape, offers a flattering, stylish, and functional robe for women. The Signature Robe was designed to offer women an option that isn't too bulky, frumpy, or clingy, especially for mothers of newborns.
Designed with large pockets and a built-in belt that never gets lost, the robe takes everyday tasks into consideration. Users are reassured that the robe's sleeves won't get in the way as they are designed to fit comfortably around the arms. Other robe options include the Long Hooded Robe, detailed with a kimono-inspired fit and a hood. The brand also offers trousers and a stylish and comfortable sweatshirt.
Image Credit: All You Are
Key Themes Behind This Trend
- Stylish Robes for Mothers
- The market for comfortable and stylish robes designed for new mothers is expanding, disrupting traditional bulky and frumpy options.
- Functional Everyday Wear
- Fashion brands can focus on designing functional everyday wear like robes by taking into consideration the needs of their target customers and daily activities.
- Multi-use Clothing
- There is an opportunity to design multi-use clothing like the All You Are Robe that can be worn as loungewear, sleepwear, and everyday wear with versatility.
Where This Applies
- Fashion Industry
- The fashion industry can focus on designing comfortable, functional and fashionable everyday wear like the All You Are Robe.
- Maternity Wear Industry
- The maternity wear industry can expand its product line to include versatile items like the All You Are Robe and other functional options for new mothers.
- Lifestyle Brand Industry
- More lifestyle brands like All You Are can emerge to cater to customers' functional and stylish needs beyond traditional options like robes.
