Footwear brand Converse releases the All Star Ribbon just in time for the summer months. Dropping in stores across Japan in July 2018, the casual footwear silhouette boasts a carefree and adorable aesthetic. The model is a crossover between the classic Converse low-top sneakers and a slip-on. While the bow adds a nice aesthetic boost to the design, the overall construction of the shoe suggests a high level of comfort.
Converse's All Star Ribbons are made to be lightweight, in order for the footwear to be better integrated into the summer wardrobe rotation. With a soft cushioned insole and an inclusive colorway that boasts pink, navy and white, the Converse All Star Ribbons are bound to make strides in the summer market.
What's Driving This Trend
- Lightweight Footwear
- There is a disruption opportunity in creating lightweight footwear designs that are perfect for the summer months.
- Adorable Aesthetic
- There is a disruption opportunity in designing footwear with a playful and cute aesthetic.
- Slip-on Sneakers
- There is a disruption opportunity in combining the comfort of slip-on shoes with the style of sneakers.
Who This Affects Most
- Footwear
- The footwear industry has a disruption opportunity in creating lightweight and adorable designs for the summer market.
- Fashion
- The fashion industry has a disruption opportunity in incorporating playful and cute aesthetic trends into their designs.
- Retail
- The retail industry has a disruption opportunity in offering slip-on sneakers that provide both comfort and style.
