All At Sea, a Danish menswear label, recently revealed a new lookbook, which promotes its Spring/Summer 2018 offerings.
The images that comprise the lookbook feature one male model, who poses in apparel of all cuts and colors that take inspiration from fashion, art, and culture around the globe. The pieces in the collection range from silky pajama sets that are paired with more formal pieces to make up unique casual ensembles, to modernized tracksuits that boast monochrome color palettes for a sleek aesthetic that can go anywhere.
Also spotlighted are graphic tees with sarcastic slogans, boldly branded bomber jackets, matching shorts and t-shirt sets, robes, classic button-ups emblazoned with simplistic cartoon drawings, and much more.
What Makes This Trend Stand Out
- Global-inspired Menswear
- Disruptive innovation opportunity: Create a platform that connects fashion designers from different cultures to collaborate and create unique global-inspired menswear collections.
- Silk Pajama Sets
- Disruptive innovation opportunity: Develop a sustainable and ethically produced line of silk pajama sets that combine comfort and luxury for the modern man.
- Monochrome Tracksuits
- Disruptive innovation opportunity: Invent innovative fabric technologies that enhance the performance and style of monochrome tracksuits, catering to the urban fashion market.
Sectors Adopting This
- Fashion Retail
- Disruptive innovation opportunity: Implement virtual reality (VR) shopping experiences that allow consumers to virtually try on and purchase globally influenced menswear from the comfort of their homes.
- Textile Manufacturing
- Disruptive innovation opportunity: Develop sustainable and eco-friendly fabric materials for the production of silk pajama sets, reducing the fashion industry's environmental impact.
- Streetwear Fashion
- Disruptive innovation opportunity: Integrate wearable technology into monochrome tracksuits, creating smart clothing that enhances performance and offers personalized experiences for the tech-savvy fashion enthusiasts.
