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Alfa Romeo MiTo Stunt Gets Attention in Busy Belgium Mall

 - Feb 15, 2010
References: advertolog &
Advertising agency Duval Guillaume of Antwerp displayed an Alfa Romeo MiTo poised above a shopping cart in the middle of a busy mall as part of a sales promotion campaign in Belgium. The headline reads, ‘Your chance to own an Alfa Romeo’ and invites viewers to explore the reduced prices at the Alfa Romeo website.

Shoppers paused, some already loaded down with purchases, to gawk at the unlikely cart cargo. I’m sure most of them were thinking the same thing as I: "Now THAT’s a cart I’d like to have."