Adriana Cernanova dons pieces from the Alexander Wang x HM collection in Elle Czech's November 2014 cover story. The blonde beauty is captured by photographer Branislav Simoncik and is lensed street-side and within an urban setting.
This gritty editorial boasts sporty styling by Jan Kralicek who dresses his muse in layered looks from the collaborative Alexander Wang x HM range. Standouts from the long-awaited collection include logo-adorned sweaters and sporty leggings that are paired with graphic hats and fitted bomber jackets.
Hair styling for this shoot is courtesy of Ayumi Yamamoto who works alongside makeup artist Craig Honeycutt. The duo create voluminous blonde locks and electric eyeshadow looks for Adriana who channels a retro vixen in this shoot.
What's Driving This Trend
- Sporty Street Style
- Opportunity to incorporate sporty elements into urban fashion, creating edgy and comfortable looks.
- Collaborative Fashion Collections
- Potential for brands to team up and create highly-anticipated collections that generate excitement and buzz.
- Retro Vixen Aesthetic
- Revival of vintage-inspired makeup and hairstyles, offering a nostalgic yet timeless appeal.
Who This Affects Most
- Fashion Retail
- Retailers can explore collaborations with designers to create exclusive collections and attract a wider customer base.
- Beauty
- Brands can develop products and services that cater to the growing demand for retro-inspired makeup looks and hairstyles.
- Photography
- Photographers can experiment with capturing urban fashion in gritty and street-style settings, adding an edgy and urban twist to their portfolios.
