The Alexander Wang Spring 2013 ad preview presents a fresh faced model resembling actress Tilda Swinton in an edgy spread.
The white-hued advert stars up-and-coming model Malgosia Bela. Bela has been making her rise on the fashion scene with appearances in Valentino and Miu Miu campaigns. Wang strayed away from re-using model Kati Nescher and photographer David Sims and opted for Steven Klein's photography styling. The result and first release is intriguing, androgynous and allures the viewer's desire for more Wang. The mysterious shot presents Bela in a pale state and only reveals a mere snippet of a Wang strapless garment.
The anticipation is building up and the Alexander Wang Spring 2013 ad preview is a fresh and enticing direction for the designer and brand.
What's Driving This Trend
- Androgynous Models
- Designers may benefit from using androgynous models to appeal to a wider audience and break traditional industry norms.
- Fresh-faced Models
- Brands can explore the use of fresh-faced models with unique features, such as Malgosia Bela resembling Tilda Swinton, to create a unique and captivating advertising campaign.
- Alternative Photography Styling
- Photographers and designers can experiment with alternative photography styling, such as Steven Klein's style, to create a more mysterious and alluring campaign.
Who This Affects Most
- Fashion
- Fashion designers may benefit from using androgynous models, fresh-faced models, and alternative photography styling to create unique and captivating advertising campaigns that appeal to a wider audience.
- Photography
- Photographers can experiment with innovative photography styling, such as Steven Klein's style, to create captivating and intriguing ad campaigns for fashion brands.
- Advertising
- Advertising agencies can explore the use of androgynous and fresh-faced models, as well as alternative photography styling, to create unique and captivating campaigns for fashion brands.
