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Fashionable Tech Totes

The Alexander Wang Samsung Collaboration Will Merge Industries

— February 1, 2013 — Tech
The Alexander Wang Samsung collaboration will bring the fashion designer into contact with the company's tech-savvy teams. The high powered pairing will work together to produce a limited edition bag, one that will be deliberately based on the style icon's friends and associated photographers.

Samsung will produce the sketches for this product by way of its Galaxy Note II product. Those who Wang has called upon to take his images will use this mobile device, making it a Samsung-based piece through and through. The use of technology during the manufacture process is one that Wang looks forward to, "This collaboration represents a new way that technology and style can come together." Proceeds will be furthermore donated to ArtStar, a New York charity.
Trend Themes
1. Fashion-tech Collaboration - The Alexander Wang Samsung collaboration highlights the trend of fashion brands partnering with tech companies to create innovative products.
2. Tech-infused Fashion Accessories - The limited edition bag created through the Alexander Wang Samsung collaboration showcases the trend of integrating technology into fashion accessories.
3. Mobile-driven Design Process - The use of Samsung's Galaxy Note II for sketching in the Alexander Wang Samsung collaboration signifies the trend of mobile devices becoming essential tools in the design process.
Industry Implications
1. Fashion - The collaboration between Alexander Wang and Samsung demonstrates the disruptive innovation opportunities in merging the fashion industry with technology.
2. Technology - The integration of tech-savvy teams and mobile devices in the Alexander Wang Samsung collaboration highlights the potential for disruption in the tech industry through fashion collaborations.
3. Charity - The donation of proceeds to ArtStar in the Alexander Wang Samsung collaboration showcases the opportunity for disruptive innovation in combining philanthropy and fashion-tech collaborations.
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