Gloomy Grunge Spreads

The 'Sir Alex' shoot for Reflex Magazine features Argentinean male model Alex Nestor in neutral colors and leather. The sizzling model pulls the look off well, matching it with smoldering eyes and a rebellious pout.

Photographer Laura Scavo also adds mood to the shoot using lighting, shadows and angles. The result is a moody masterpiece, with Alex Nestor rocking the look in a stringy leather face mask.

Implications - One of the strongest ways a brand can establish an identity is by ensuring that the images in their marketing clearly display a definitive image and cultural ideology. By creating an indelible image in a consumer's mind, the company defines itself through attitude and spirit.