These Canoglage beer can wraps are certainly an upgrade from a brown paper bag.
They are a clever way to conceal liquor without dumping the contents into an alternative container. The labels look like popular non-alcoholic beverages, such as Pepsi and Mountain Dew.
Canoflage beer can wraps come in a package of four, and are priced at under $10.
Implications - A clever twist in a certain design is definitely something that appeals to customers. Even though certain novelty items may not be necessarily useful, their designs can transform them from being something useless to something coveted by consumers. A product like the one featured gives a precursor to the numerous products which may be designed and created solely for the purpose of novelty and the appeal that they will have.