Japanese footwear label SUICOKE works in collaboration with ALANUI on a new collection designed for the Spring/Summer 2022 season, marking the third time that the two are working together. This time around, there is a strong focus on tropical themes that are translated through the color palettes.
It offered the Moto Fringed slippers alongside a brand new laced sandal. The slippers are detailed in the signature bandana print that is true to the design language of ALANUI in a bright option of yellow lime, military green, ocean turquoise, and bright orange. This is further detailed with multicolor fringes and recycled plastic beads for an undeniably bold look. The GUT laced sandal is offered in black, brown sugar, and military green.
Image Credit: ALANUI, Suicoke
Why This Trend Is Growing
- Tropical-themed Footwear
- Creating footwear collections inspired by tropical themes offers an opportunity for brands to differentiate themselves and tap into the demand for unique and colorful designs.
- Incorporating Sustainability Into Footwear Design
- Using recycled materials to create bold and eye-catching sandals like those in this collaboration offers a unique selling point for brands looking to appeal to eco-conscious consumers.
- Collaborations Between Fashion and Footwear Brands
- Fashion and footwear collaborations, such as the one between ALANUI and SUICOKE, offer an opportunity for brands to combine expertise and create unique products that appeal to a wider audience.
Industries Being Reshaped
- Fashion
- Fashion brands can consider collaborating with footwear brands to extend their product line and appeal to a wider customer base.
- Footwear
- Footwear brands can incorporate sustainable materials to create unique, colorful, and environmentally-friendly sandals and slippers, tapping into the demand for eco-conscious products.
- Tourism
- Tropical-themed footwear can be marketed towards tourists as souvenirs or vacation-specific products, tapping into the demand for unique souvenirs and memorable items that encapsulate the vacation experience.
