Fashion label AJOBYAJO recently unveiled its Spring/Summer 2020 lookbook and follows with an editorial to capture the designs further. The editorial is led by Kim Se-Hyung and tells a deeper story on the collection and its seasonal designs to dive into the designer's mind.
Specifically, it explores what the perfect or ideal world would look like to someone who is struggling in their lives. This was the question that was focused on at the very core and the designer turns to others around him to capture that narrative. Kim Se-Hyung talks about the designs, “I think the best way to understand how someone views life is to hear their definition of what a perfect world would be.”
Image Credit: AJOBYAJO