Airport Baggage Carousel as Marketing Medium for Bojangles

 - May 16, 2009
References: adweek.blogs
Common practice for most after getting off a long flight involves the trek down to the baggage claim area and the inevitable wait for your bag (with its handle broken off). This means there are often 100+ pairs of eyeballs staring at an empty belt for half an hour.

The clever ad firm representing Bojangles restaurants decided to leverage this opportunity. They designed the baggage doorway to look like an oven, and applied printed images of food to the belt. Check out the photo to see the clever result.