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Sweat Stain-Free Garments

Uniqlo and Alexander Wang's AIRism Collection Boasts Cooling Desings

— April 15, 2019 — Fashion
Uniwlo works in collaboration with designer Alexander Wang once again on the impressive AIRism collection full of summer-ready goods. The duo's previous work prepared for the colder seasons with Heattech essentials and the latest delivers cooling apparel that is crafted to be sweat-free.

The Japanese retail label's AIRism technology is a fabric that prevents overheating and wicks moisture. The capsule takes advantage of this material and incorporates it in silhouettes including bike shorts, leggings, crop-tops, sports bras, boxer briefs, bodysuits, tank tops, undergarments, and oversized tees. The color palette features light colors including light blue, peach, mint, along with gray, white, and black neutrals. Notably, the men's selection features a blend of the AIRism technology with a soft cotton finish.
Trend Themes
1. Moisture-wicking Fabrics - There is an opportunity for disruption in the textile industry by focusing on developing fabrics like AIRism with moisture-wicking technology that prevent overheating and offer cooling comfort.
2. Sweat-free Apparel - The trend towards sweat-stain-free clothing presents a unique opportunity for fashion brands to offer functional and stylish garments for the summer season.
3. Collaborations - Collaborations between fashion designers and retail brands create unique collections that offer functional and comfortable clothing that stand out in the market.
Industry Implications
1. Fashion - The fashion industry can benefit by developing moisture-wicking, sweat-free fabrics for their customer base.
2. Textile - The textile industry has an opportunity to disrupt traditional fabrics by creating moisture-wicking technology for athletic wear and summer clothing.
3. Sportswear - Sportswear brands can become leaders in the market by incorporating moisture-wicking technology into their products to offer the best comfort and performance to athletes.
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