The Air New Zealand Cluedo campaign is an interactive murder mystery-style campaign that wants you to solve the murder of its mascot, Rico. According to Air New Zealand, its globe-trotting furry friend Rico moved to Los Angeles, where he hosted a party at his new mansion -- and was murdered that same night. So, for the Air New Zealand Cluedo campaign, it's up to you to find out "Who Killed Rico?"
To participate in the interactive mystery game, people must sign up at the 'ByeByeRico' website and navigate their way through a digital Clue-inspired board game. Players must solve who, out of a group of celebrities including Snoop Dogg, Richard Simmons and Guliana Rancic, killed Rico.
According to the site, rewards for solving the mystery include two return flights to LA, five night's stay at a 4-star hotel, two passes to Universal Studios and two Walt Disney Tours passes.
What Makes This Trend Stand Out
- Interactive Murder Mystery Campaigns
- Businesses can engage customers in interactive murder mystery campaigns to create excitement, increase brand awareness, and promote product or service offerings.
- Digital Clue-inspired Board Games
- Companies can develop digital board games inspired by the classic game Clue to provide immersive and engaging experiences to their target audience.
- Rewarding User Participation
- Offering incentives and rewards to users who actively participate in interactive campaigns can increase customer engagement and drive brand loyalty.
Sectors Adopting This
- Travel and Hospitality
- The travel and hospitality industry can leverage murder mystery campaigns to promote destinations, hotels, and attractions, enticing potential customers to book their travel experiences.
- Entertainment and Gaming
- The entertainment and gaming industry can develop digital board games inspired by popular franchises or create unique murder mystery experiences to captivate gamers and generate revenue.
- Marketing and Advertising
- Marketing and advertising agencies can utilize interactive murder mystery campaigns as innovative and memorable marketing strategies for their clients, driving customer engagement and brand recognition.
