Nike recently dropped a fresh pair of Air Max Zero PRMs, which have a bold red colorway and a sleek athletic build that allows them to function as an everyday staple.
The entirety of the uppers are colored varying shades of crimson, with the sportswear giant's Swoosh logo appearing in a lighter shade than the rest. The laces and tongues of the Air Max Zero PRMs stick to the same red theme, helping to maintain the minimalist aesthetic of the sneakers.
The soles are stark white for contrast and have a transparent component in the heel that gives them a little more depth as well. Red is integrated into this accent to help the colorway flow together. The color is also included on the toe and heel of the soles, working to the same effect.
What's Driving This Trend
- Athletic Minimalism
- There's an opportunity for athleisure brands to continue to play with minimalistic designs that can blend easily with everyday wear.
- Color-blocking Innovation
- Brands can explore creative ways of incorporating colors and color-blocking patterns in sneakers manufacturing in ways that capture the attention of sneaker enthusiasts.
- Retro Reimagined
- There's a continued appetite for retro shoe styles incorporating futuristic design elements among sneakerheads and business professionals should explore ways to capitalize on this trend.
Who This Affects Most
- Athletic Footwear
- With the growing trend towards athleisure, brands in this industry can continue to push the envelope on minimalistic designs that can be worn daily.
- Streetwear Fashion
- Fashion brands catering to streetwear enthusiasts have an opportunity to collaborate with sneaker companies to create unique pieces incorporating color-blocking designs or retro reimagined sneakers to appeal to consumers.
- Sportswear Retail
- Retailers in the sportswear industry can capitalize on the demand for retro-inspired shoes with futuristic designs to attract loyal customers seeking unique pieces.
