In the spirit of Air Max month, Nike revealed a new colorway for its Air Max 270 silhouette in black, coral and a camouflage pattern. The latest colorway offers a unique blend of three colors and patterns that contrast one another. The new Air Max 270 sneaker mainly boasts a black color, with a semi-transparent orange bubble heel and camouflage around the back end.
The new Nike Air Max 270 has coral accents on the tongue as well for additional contrast. The logo is found on the toe cap and side of the shoe in black as well, exuding subtle branding. The sneakers are expected to be released come April this year, priced at $150.
Why This Trend Is Growing
- Multi-patterned Sneakers
- There is an opportunity for other companies to create sneakers with multiple patterns as a unique design feature.
- Mix-and-match Colorways
- Other companies can also experiment with mixing and matching a variety of colors to create visually striking sneakers.
- Camo Patterned Sneakers
- There is an opportunity for companies to create more sneakers with camo patterns, as it is a popular design trend that appeals to many consumers.
Industries Being Reshaped
- Fashion and Apparel
- The fashion and apparel industry can apply this trend not only to sneakers, but to other clothing and accessories as well to create unique, multi-patterned products.
- Sporting Goods
- The sporting goods industry can capitalize on this trend by creating more visually interesting and unique sports shoes that will appeal to athletes and fashion-conscious consumers alike.
- Design and Manufacturing
- Design and manufacturing companies have an opportunity to create new software and techniques for producing unique and complex multi-patterned and multi-colored products.
