Stüssy works in collaboration with Nike once again and this time around, the duo spotlighted the Air Max 2015 sneaker model in two new colorways. The shoe comes in either black or pink and it has tonal mesh throughout the upper along with a netting detail.
This is complete with heat welded overlaying accents on top. Branding details can be seen in the form of the Swoosh detail on the lateral side of the shoe. Stüssy branding along with miniature Swooshes can be seen by the toe box. Co-branding accents make their way onto the insoles, the tongue sections, and the bottom of the shoe. It is rounded out by rope laces with Flywire eyelets.
Image Credit: Cakenotcrumbs
Why This Trend Is Growing
- Clear-unit Sneakers
- Clear-unit sneakers that feature both tonal mesh and netting details provide a disruptive innovation opportunity in the fashion industry.
- Co-branded Collaborations
- Collaborations between large fashion brands, such as Nike and Stüssy, offer a disruptive innovation opportunity in terms of creating unique marketable products.
- Rope Laces with Flywire Eyelets
- The combination of rope laces and Flywire eyelets creates a new and innovative sneaker fastening system that can be applied to various industries.
Industries Being Reshaped
- Fashion
- These co-branded clear-unit sneakers offer a unique twist to current sneaker designs and can be marketed to the fashion industry.
- Athletic Footwear
- The unique combination of mesh and netting details on these sneakers could offer a disruptive innovation opportunity in the athletic footwear industry.
- Textile Manufacturing
- Experimenting with different fastening systems for products can be a disruptive innovation opportunity for textile manufacturers.
