Air Jordan, the iconic shoe brand that has been at the forefront of the basketball scene for decades, is hoping to maintain its influence on the sphere of basketball shoe culture with the new Air Jordan blog.
Though shoe brands aren't typically thought of as digital content producers, it is impossible to deny the outsize influence of shoes on culture as a whole. Basketball shoes in particular have spawned an entire subculture to themselves, and it's this culture that the Air Jordan blog both hopes to contribute to and capitalize on.
Features on the Air Jordan blog currently include stories about Jabari Parker, a sophomore small forward for the Milwaukee Bucks who's sponsored by Air Jordan, as well as more general articles about how the Air Jordan shoe is being worn in the world.
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