Air Jordan, the iconic shoe brand that has been at the forefront of the basketball scene for decades, is hoping to maintain its influence on the sphere of basketball shoe culture with the new Air Jordan blog.
Though shoe brands aren't typically thought of as digital content producers, it is impossible to deny the outsize influence of shoes on culture as a whole. Basketball shoes in particular have spawned an entire subculture to themselves, and it's this culture that the Air Jordan blog both hopes to contribute to and capitalize on.
Features on the Air Jordan blog currently include stories about Jabari Parker, a sophomore small forward for the Milwaukee Bucks who's sponsored by Air Jordan, as well as more general articles about how the Air Jordan shoe is being worn in the world.
What's Driving This Trend
- Basketball Shoe Culture
- Disruptive innovation opportunity: Develop a digital platform dedicated to documenting and exploring the culture surrounding basketball shoes.
- Shoe Brand Content Production
- Disruptive innovation opportunity: Shoe brands can leverage digital content production to engage with consumers and create a unique brand identity.
- Athlete Sponsorship Marketing
- Disruptive innovation opportunity: Brands can focus on athlete sponsorship marketing to connect with consumers and promote their products in a targeted way.
Who This Affects Most
- Footwear
- Disruptive innovation opportunity: Utilize digital platforms to enhance brand storytelling and create a deeper connection with customers in the footwear industry.
- Sports Marketing
- Disruptive innovation opportunity: Explore new ways to leverage athlete sponsorships and generate impactful marketing campaigns in the sports industry.
- Digital Content Creation
- Disruptive innovation opportunity: Develop innovative content creation strategies and platforms that cater to the needs and interests of specific subcultures, such as basketball shoe enthusiasts.
