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Bizarre-Colored Sneakers

Nike's New Air Humara Sports a Bizarre New Colorway

— January 25, 2018 — Fashion
Nike channels a outdoor trek aesthetic with its new release of the Air Humara sneakers dressed in an interesting colorway. The shoe is comprised of a variety of different patterns and materials -- ranging from leather to mesh. The patterns experimented with include camouflage prints, crocodile textures, and slashing effects.

The Air Humara's upper is coated in a black leather, complementing the black mesh that covers over the toes, as well as a black outsole on the bottom of the shoe. This contrasts the brown-colored tongue and brown detailed fabric on the side of the shoe. The "namesake rain camouflage pattern" decorates itself over the entire side of the shoe and the over iconic swoosh. On the back of the shoe, a bright blue patent leather in crocodile patterning is found next to monochromatic camouflage details and a bright red pull tab. There is some balance found on the simple white midsole among the rest of the boldly decorated shoe.
Trend Themes
1. Bizarre-colored Sneakers - Bold and unconventional colorways on sneakers offer an opportunity for disruptive innovation in the footwear industry.
2. Outdoor Trek Aesthetic - Incorporating outdoor trek-inspired design elements in sneakers presents a disruptive innovation opportunity to attract adventure-seeking consumers.
3. Pattern Experimentation - Exploring different patterns and textures on sneakers creates a chance for disruptive innovation in the fashion industry, inviting unique and creative designs.
Industry Implications
1. Footwear - The footwear industry can seize the disruptive innovation potential of introducing bizarre-colored sneakers to cater to consumers seeking unique and eye-catching footwear.
2. Fashion - The fashion industry can explore disruptive innovation by incorporating outdoor trek aesthetics in their designs, attracting consumers looking for adventure-inspired fashion.
3. Design - The design industry has an opportunity for disruptive innovation in experimenting with patterns and textures on various products, including sneakers, to create visually stunning and unconventional designs.
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