'Black Angel,' photographed by Tim Zaragoza, features slick, dark city girl looks for Air France Madame Magazine. For October/November 2013, Clara Settje dons greased back blonde locks and heavy eye makeup which blends well with the dark skyscrapers of New York City behind her.
She stands out as a powerful feminine figure who knows her place in the Big Apple. Her leather outfits and confident posture make this one bad girl you shouldn't mess with.
One image stands stark from the rest. She stands resting against the edge of a ledge and tilts her head back slightly with her eyes closed. The sun shines brightly on her face, illuminating her against the city building landscape behind her. This image gives off a powerful sense that she is in serenity. Her calm expression contrasts the usual stress and hustle of urban life.
Why This Trend Is Growing
- Dark City Fashion
- Opportunities exist for fashion retailers and brands to explore a more edgy, slick and dark fashion aesthetic for city environments.
- Empowered Femininity
- Disruptive innovation opportunities exist for retailer and advertising campaigns that emphasize an empowered and confident image of women in urban environments.
- Serenity in Urban Life
- There are opportunities to innovate around urban environments that incorporate serenity and calmness, such as urban parks and retreats.
Industries Being Reshaped
- Fashion Retail
- Fashion retailers need to explore a more edgy, slick and dark fashion aesthetic for city environments.
- Advertising
- Disruptive innovation opportunities exist for advertising campaigns that emphasize an empowered and confident image of women in urban environments.
- Urban Planning
- Urban planners and developers can innovate by incorporating serenity and calmness into urban environments, such as urban parks and retreats.
