The Air France 2014 ad campaign could easily be mistaken for a fashion editorial. It revolves around a slew of stunning models in haute couture scenarios. Whether caught in a maze like a trapped princess or posing with a colorful parrot as an Amazonian queen, the personas may be undeniably feminine, but they are all very different. Yet what strings them together is the inspiration behind them.
Each image in the Air France 2014 ad campaign is influenced by the destinations the airline connects to. Titled 'France is in the Air,' the Air France 2014 campaign embraces the notion of fantasies and imagination in order to ignite a desire for adventure and excitement. Perhaps with a dash of glamor thrown in.