A state-owned Chinese news agency is making the best out of artificial intelligence technology with the launch of its AI news anchors. The entities present a combination of "graphics and audio of real-life humans." The project has been executed in collaboration with Beijing-based search engine operator Sogou.
Although still in its development stages, Xinhua maintains that its AI news anchors will unlock the possibility for realistic speech and facial expressions. The all-digital entities can deliver news in both English and Chinese. They will definitely prove to be a more cost-effective venture for the agency as an AI news anchor can work round the clock.
The digital news-delivery method has been launched on Xinhua's internet and mobile platforms.
What's Driving This Trend
- AI News Anchors
- Advancements in AI-based technology enable the creation of all-digital news anchors that work 24/7
- Realistic Speech and Facial Expressions
- New AI news anchors will enable more realistic speech and facial expressions for news delivery
- Cost-effective News Delivery
- The use of AI news anchors will prove to be more cost-effective for news agencies in the long term
Who This Affects Most
- News Media
- News media agencies can use AI news anchors for wider news coverage and delivery of breaking news anytime
- Artificial Intelligence
- Advancements in AI technology has huge potential for more AI-based applications and solutions.
- Digital Marketing
- Digital marketing platforms have a new medium for sharing news stories and updates to their subscribers
