Drunk Elephant's A-Gloei Maretinol Oil Clarifies, Refines & Smooths
Laura McQuarrie — December 16, 2021 — Fashion
References: drunkelephant & refinery29
Fans of Drunk Elephant's Virgin Marula Oil will soon be able to appreciate a new hybrid retinol-oil formulation called A-Gloei Maretinol Oil, which enhances the familiar formula with a low-grade 0.5% retinol. This beginner-friendly retinol product is beneficial for evening out texture, refining and clarifying the skin, and in a way that reduces the risk of irritation and redness thanks to its soothing formula. Alongside virgin Marula oil and retinol, the skincare oil contains plant-derived ceramides and soybean oil.
A-Gloei Maretinol Oil gets its name from the straightforward features of the product; 'A' stands for Vitamin A and Tiffany Masterson explained to Refinery29 that "The 'Gloei' actually means 'Glow' in Afrikaans, which speaks to the Marula oil in the formula, which is sourced from Namibia."
A-Gloei Maretinol Oil gets its name from the straightforward features of the product; 'A' stands for Vitamin A and Tiffany Masterson explained to Refinery29 that "The 'Gloei' actually means 'Glow' in Afrikaans, which speaks to the Marula oil in the formula, which is sourced from Namibia."
Trend Themes
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Hybrid Skincare Products — The creation of skincare products combining two or more active ingredients could be a disruptive innovation opportunity.
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Low-grade Retinol Products — Developing beginner-friendly retinol products with low-grade concentrations could be a disruptive innovation opportunity.
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Plant-derived Ingredients — Using plant-derived ingredients in skincare formulations could be a disruptive innovation opportunity.
Industry Implications
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Beauty and Personal Care — The beauty and personal care industry could benefit from incorporating low-grade retinol and plant-derived ingredients into their products.
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Health and Wellness — The health and wellness industry could benefit from the creation of hybrid skincare products with multiple active ingredients.
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Natural Products — The natural products industry could benefit from incorporating more plant-derived ingredients into their formulations.
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