The buzz of the day surrounds UFC 91, Hillary Clinton and the California Wildfires. What do these things have in common? Each is an example of something more aggressive than its peers.
UFC 91, and Ultimate Fighting in general, is more aggressive than Heavyweight Boxing and WWE, which otherwise set the standard for fighting. Hillary Clinton, is more assertive and bold than any other female in American politics. Compare Hillary Clinton to Sarah Palin, and it’s clear that Hillary Clinton is tougher. And finally, the California Wildfires are bigger and badder than any other wildfire.
The point is that human beings are attracted to aggression. It wakens our senses. In this video, designers have taken that concept well beyond anything you’ve ever seen.