Luxury fashion house Balenciaga announces official plans to present its Fall 2021 collection in a video game entitled "Afterworld: The Age of Tomorrow.' The video game takes place in a conceptual 2031 year and features designs from the seasonal capsule.
The game itself is set to launch on December 6th and sets the official record for the "largest volumetric video project ever undertaken” by the fashion house. When players win the game, they are transcended into the afterworld to play a role in the Utopia world. The brand states, “The world may appear to be decaying at first, but it is far from a dystopian view, showing instead the slow return to a healthier balance of nature and industry.”
Image Credit: Balenciaga
Why This Trend Is Growing
- Video Game-fashion Collaboration
- Luxury fashion brands collaborating with video game developers to create immersive and interactive fashion experiences.
- Virtual Fashion Shows
- Fashion houses using virtual reality or video games as platforms to showcase their latest collections.
- Volumetric Video Technology
- Fashion brands experimenting with volumetric video technology to enhance digital fashion presentations and create more engaging experiences.
Industries Being Reshaped
- Luxury Fashion
- High-end fashion brands seeking innovative ways to engage with consumers and create unique brand experiences.
- Video Game Development
- Video game developers collaborating with fashion brands to create virtual fashion shows and interactive experiences within gaming environments.
- Digital Technology
- Organizations specializing in digital technology and virtual reality solutions for the fashion industry, offering tools and platforms for immersive fashion experiences.
