The 'Nomadness Travel Tribe' is an invite-only collective that provides an online space for African American travelers to share their stories. In recent years, many consumers have taken to the Internet as a way of navigating different travel situations. More specifically, African American travelers find online communities to be a particularly valuable resources for planning international excursions.
The Nomadness Travel Tribe is made up of more than 10,000 members, 85 percent of which are African American. The site aims to dispel the myth that people of color do not travel by providing a space where individuals can share stories, advice and photos. The site is especially popular for providing a space where members can share personal experiences about navigating international travel as a person of color. According to the Nomadness Travel Tribe website, the platform is designed to "represent the under represented demographic in mainstream travel."
According recent reports, African Americans are travelling in record numbers. This means that online communities such as the Nomadness Travel Tribe and other media outlets are catering to an increasingly influential market.