'Black Atlas' is an African American travel platform that caters to the needs of black travelers. In recent years, many brands have made an effort to align their social media efforts with diverse segments. Black Atlas represents one way that the travel industry is trying to accommodate African American consumers.
Black Atlas is a niche travel platform launched by American Airlines. The site caters to the needs of the African American community by offering specialized rewards and unique loyalty programs. In addition to catering to the needs of black travelers, Black Atlas also supports business and organizations that are making a positive impact on the African American community.
African Americans are major consumers of digital media, which makes an online community the perfect way to reach the target demographic. As a result, the African American travel platform ultimately allows American Airlines to deliver targeted marketing and social media campaign to diverse segments in a simple and effective manner.