A.FOUR LABS continues to joins forces with Posh Isolation and Kappa in creating a collaborative Spring/Summer 2018 capsule. Merging the Copenhagen-based label with the Tokyo-based brands, it results in a sportswear-motif collection. The new series shows an influence from both the label's hometowns. The co-ordinates of a geographical location in Copenhagen is marked on a few pieces. Orange tape details also decorate garments such as fishtail parkas, jackets, and caps. The Kappa logo is inverted, recalling the similar embellishment from the first collaborative project
Overall, the three-way A.FOUR LABS, Posh Isolation, and Kappa collaboration features simple silhouettes such as hoodies, crewneck sweaters, lightweight jackets, t-shirts, beanies, and track suits. The pieces will be launching on Kappa Japan's website on February 17.
Image Credit: A.FOUR LABS, Posh Isolation, Kappa
Key Themes Behind This Trend
- Logo-heavy Collaborations
- Collaborations between brands that prominently feature logos.
- Geographical Influences in Fashion
- Fashion collections based on or inspired by specific geographical locations.
- Sportswear Motifs in Fashion
- Fashion collections that incorporate sportswear elements.
Where This Applies
- Fashion Industry
- Collaborations between brands and geographical influences could enhance brand exposure and sales.
- Sportswear Industry
- Inverting logos in collaborations may create new design opportunities for sportswear apparel.
- Marketing Industry
- Logos can be a major driver in a company's brand recognition, and collaborations could be a way to create buzz and increase exposure.
