AFFIX Ensures Accessibility With Its SS19 Fashion Designs
The latest from British fashion label AFFIX prepares for the Spring/Summer 2019 season in a way that promises seamless weather transition. The designs are created by Kiko Kostadinov, artist Taro Ray, Michael Kopelman, and stylist Stephen Mann. The collaborative efforts result in a selection of workwear designs that highlight versatility and layering for the weather.
The design language turns its attention to an industrial angle, packing the workwear structures with streetwear elements. The pieces include long sleeve tops, hoodies, matching sets, and more in a color palette on forest green, bright orange, white, gray, and black. The materials that make up the collection include recycled polyester, which resists wrinkling and boasts sustainable elements. There are also a series of hats to go along with the collection, including curved brims and mix-material headwear.
The design language turns its attention to an industrial angle, packing the workwear structures with streetwear elements. The pieces include long sleeve tops, hoodies, matching sets, and more in a color palette on forest green, bright orange, white, gray, and black. The materials that make up the collection include recycled polyester, which resists wrinkling and boasts sustainable elements. There are also a series of hats to go along with the collection, including curved brims and mix-material headwear.
Trend Themes
1. Layering Workwear Designs - There is a potential for innovation in developing workwear designs that are more accessible and versatile for seasonal transitions.
2. Combining Workwear and Streetwear - There is an opportunity to create workwear designs that seamlessly integrate streetwear elements for a unique aesthetic.
3. Sustainable Materials in Workwear - Using sustainable materials in workwear can create an opportunity for eco-conscious consumers to buy into the market.
Industry Implications
1. Fashion Industry - Fashion brands can benefit from exploring the potential of integrating workwear designs with different style elements.
2. Sustainable Fashion Industry - Sustainable fashion brands can benefit from developing workwear lines that incorporate eco-friendly materials.
3. Outdoor Industry - brands in the outdoor industry can take inspiration from the layering features of the workwear designs and incorporate them into their own products.
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