The Aether ‘Catalyst’ Snow Jacket Has a Built-in RECCO Reflector
Michael Hemsworth — December 1, 2020 — Fashion
References: aetherapparel & hiconsumption
The Aether ‘Catalyst’ snow jacket is a comfort and safety-focused outerwear style that will help to support the needs of wearers when spending extended periods out in the elements this season. The jacket boasts a utilitarian seam-sealed Schoeller shell that is breathable and capable of performing a two-way stretch to make it well-suited for outdoor activity. The jacket also features a zippered venting system to keep wearers comfortable when they heat up or if the weather changes unexpectedly.
The Aether ‘Catalyst’ snow jacket is rounded out with weatherized zippers and a RECCO rescue reflector on the brim that will keep wearers visible when walking in snowstorms or inclement weather to make it a safety-focused outerwear option.
The Aether ‘Catalyst’ snow jacket is rounded out with weatherized zippers and a RECCO rescue reflector on the brim that will keep wearers visible when walking in snowstorms or inclement weather to make it a safety-focused outerwear option.
Trend Themes
1. Comfort-focused Outerwear - Opportunity for innovation in creating outerwear that prioritizes both comfort and functionality for outdoor activities.
2. Seam-sealed Shell - Disruptive potential in developing seam-sealed shells that provide breathability and flexibility for enhanced performance in outdoor environments.
3. Weatherized Zippers - Potential for innovation in designing weatherized zippers that enhance the durability and weather-resistance of jackets.
Industry Implications
1. Outdoor Apparel - Opportunity for disruptive innovation in the outdoor apparel industry by creating jackets that combine comfort, safety, and performance.
2. Sporting Goods - Potential for disruptive innovation in the sporting goods industry by developing advanced outerwear that meets the demands of outdoor activities.
3. Safety Equipment - Opportunity for innovation in the safety equipment industry by integrating reflective materials and rescue systems into outerwear for improved visibility and protection.
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