Vollebak's '100 Year Pants' are Made to Withstand Fire, Water & Time
Laura McQuarrie — November 29, 2018 — Fashion
References: vollebak & fastcompany
Countless outdoor apparel brands claim to make products that can adapt to most adventures and hold up against the roughest environmental conditions but Vollebak is now introducing a pair of adventure pants to do all of this, as well as stand the test of time.
True to their name, the Vollebak '100 Year Pants' boast "a seat tested to last for over a century" and a design that consumers could potentially spend the rest of their lives enjoying. The durable adventure pants are constructed of a material that was initially used to help members of the military walk through fire—yet the windproof, water-repellent style also remains breathable and soft.
Although investment pieces may be purchased from time to time, the average consumer's closet is likely filled with apparel and accessories that are fairly disposable. Some sizes of the first edition of the $645 100 Year Pants have already sold out, indicating a desire for high-performance gear with longevity.
True to their name, the Vollebak '100 Year Pants' boast "a seat tested to last for over a century" and a design that consumers could potentially spend the rest of their lives enjoying. The durable adventure pants are constructed of a material that was initially used to help members of the military walk through fire—yet the windproof, water-repellent style also remains breathable and soft.
Although investment pieces may be purchased from time to time, the average consumer's closet is likely filled with apparel and accessories that are fairly disposable. Some sizes of the first edition of the $645 100 Year Pants have already sold out, indicating a desire for high-performance gear with longevity.
Trend Themes
1. Durable Outdoor Gear - The demand for high-performance, long-lasting outdoor gear is increasing.
2. Longevity in Apparel - Consumers are seeking durable clothing and accessories that can withstand the test of time.
3. Military-inspired Fashion - The use of military-grade materials in fashion is gaining popularity for its durability and functionality.
Industry Implications
1. Outdoor Apparel - The outdoor apparel industry can capitalize on the growing demand for durable and long-lasting gear.
2. Fashion Accessories - The fashion accessories industry can offer consumers high-quality, long-lasting products that complement their durable clothing choices.
3. Military Gear - The military gear industry can explore opportunities to collaborate with fashion brands and create durable products that appeal to a wider consumer base.
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