If candy isn't your thing, the Chaddsford Winery in Pennsylvania’s Brandywine Valley is hosting an Adult Trick-Or-Treat that swaps the sweet treats for some sweet vino.
Since 1982, Chaddsford Winery has been one of the most popular wineries in the Brandywine Valley. The winery specializes in "approachable, food-friendly wines," such as dry whites, dry reds, and sweet wines. To give the public a new way to enjoy its fabulous wines and celebrate the spooky season, the Chaddsford Winery is hosting an Adult Trick-Or-Treat event. The event includes a self-guided walking tour of the winery, with various “trick-or-treat” stops along the way. At each stop, guests will be treated to a sample of wine and an appropriately paired Halloween snack. Guests will even receive a special Halloween wine glass for the tour, which they can take home with them as a spooky (yet functional) souvenir.
Image Credit: <i> Chaddsford Winery.</i>
Key Themes Behind This Trend
- Winery Events
- Opportunities to mix wine tastings with fun experiences that cater to a wide range of audiences.
- Holiday-themed Tours
- Businesses should launch unique holiday-themed tours and events that attract consumers with diverse interests.
- Wine & Food Pairings
- As consumers' taste for wine broadens to include different food pairings, food and beverage industries should explore pairing events and tours.
Where This Applies
- Winery
- Wineries should expand their offerings beyond traditional wine tastings and explore creative and engaging experiential opportunities.
- Event Planning
- Event planners should connect with wineries and other businesses to design and execute unique holiday-themed events that cater to different audiences.
- Tourism
- Tourism boards and travel agents should highlight and promote winery tours and other holiday-themed events to visitors and locals.
