New York fashion label Adsum unveiled its latest collection for Spring/Summer 2018 and it draws direct inspiration from the Group of Seven. The Group of Seven is a group of Canadian artists from the early 20s that crafted beautiful landscape paintings of their country. The new Adsum collection references the timeless artwork through pieces such as button-down shirts, trousers, lightweight wind jackets, caps, hoodies and t-shirts.
A unique offering from the new Adsum Spring/Summer 2018 collection are the hoodies and t-shirts with the mountaintop graphic details -- it recalls the memory of Lawren Harris, who was the Group of Seven's unofficial leader. The entire capsule exudes an overarching look of relaxed silhouettes and casual style.
Image Credit: Adsum
What's Driving This Trend
- Honoring Canadian Artists
- Disruptive innovation opportunity: Create fashion collections that draw inspiration from iconic artists, celebrating their work and promoting cultural heritage.
- Cultural References in Fashion
- Disruptive innovation opportunity: Incorporate elements from renowned artistic movements into clothing designs, merging art and fashion for unique and captivating collections.
- Graphic Details in Apparel
- Disruptive innovation opportunity: Integrate graphic representations of significant figures or locations into clothing designs, offering a new way to commemorate and appreciate historical figures.
Who This Affects Most
- Fashion
- Disruptive innovation opportunity: Collaborate with artists or art institutions to create fashion collections inspired by iconic works, attracting art enthusiasts and expanding the reach of fashion brands.
- Art and Culture
- Disruptive innovation opportunity: Explore partnerships with fashion brands to bring iconic artworks to life through clothing, creating a new platform for artists to reach wider audiences and generate revenue.
- Heritage Preservation
- Disruptive innovation opportunity: Develop fashion lines that pay homage to cultural heritage and influential figures, sparking conversations and promoting awareness about the importance of preserving history.
