New Motorola Campaigns Appeal to Your Snobby Side

 - Feb 28, 2009   Updated: Apr 6 2011
References: motorola
Motorola sent me an email yesterday appealing to my ego and explaining how I wouldn't be a “dweeb” if I had their new phone. There was some useful advice along with their minor sales pitch: “Never pet a burning dog. Always pass on day-old sushi. Never send money to a strange Nigerian diplomat via e-mail.”

Implications - Ads like this tap into cultural vernacular in order to give consumers the impression that they are not being sold to so much as conversed with. There is a lot to be said for an advertising campaign that adopts a less impersonal tone with their marketing than their competitors, and the effectiveness of speaking with your target market rather than at your target market is definitely not to be dismissed.