If you're anxiously awaiting the release of The Great Gatsby, Adriana Degreas' latest collection of poolside attire should be enough to tide you over.
The Brazilian designer showcased her Spring/Summer 2014 collection at Sao Paulo Fashion Week, referencing silhouettes, shapes and swim caps from the 1920s. The luxury lounge and beachwear looks use simple lines and geometry to mimic styles of the Art Deco period. Many of the silhouettes feature prominent triangular motifs to give the collection that flapper vibe.
The collection's use of colour is equally strong and striking as its shapes, consisting mostly of blacks, whites and head-to-toe looks in monochromatic peachy pink or vibrant red-orange. Degreas has modernized her swimwear collection with cutouts and tropical tree shapes to reveal skin that would have been scandalous to show in the '20s.
Why This Trend Is Growing
- Art-deco-inspired Swimwear
- Disruptive innovation opportunity: Design swimwear that combines the elegance of the Art Deco period with modern aesthetics.
- Monochromatic Beachwear
- Disruptive innovation opportunity: Create swimwear collections that focus on monochromatic color schemes for a sleek and sophisticated look.
- Retro-inspired Cutouts
- Disruptive innovation opportunity: Develop swimwear with retro-inspired cutouts and shapes that provide a balance between revealing and traditional styles.
Industries Being Reshaped
- Fashion
- Disruptive innovation opportunity: Introduce new and unique swimwear designs that incorporate historical fashion elements to attract customers looking for unique styles.
- Swimwear
- Disruptive innovation opportunity: Explore innovative cuts, prints, and color palettes in swimwear that pay homage to different eras for a fresh and nostalgic appeal.
- Luxury Goods
- Disruptive innovation opportunity: Create exclusive swimwear collections that combine luxury materials, vintage-inspired designs, and modern touches to cater to high-end customers seeking distinctive products.
