More often than not nowadays, digital media is celebrated over print ones, but that is not the case with the AdPrint Festival campaign. Promoting an event revolving around print creations, this ad campaign focuses on the glitches and drawbacks of the digital medium. From low battery life to connection fails, it reads, "Nothing touches like print."
The AdPrint Festival campaign was conceived and executed by the ad agency Grey, based in İstanbul, Turkey. Art directed by Barış Erel with copy writing by Serhat Şahin and Sinem Uslu, the campaign effectively shows why print and paper will not be going anywhere anytime soon. While digital devices allow people more extensive and immersive experiences at times, there is something about print that connects with people even if it can't do half of what digital does.