Lightweight Ventilated Sculpted Shoes

adidas Launches a New Light Tonal adiFOM Q Sneaker Model

adidas Originals launches its first look at the new adiFOM Q sneaker model that spectators believed to have been originally made as a YEEZY silhouette. The inspiration behind the shoes stems from the adidas Quake sneaker model, which was originally launched back in 2001.

The new adiFOM Q shoes are made in an off-white tone and have sculpted details throughout the exterior of the shoe. It blends together a lightweight EVA foam for comfort with every step. It also has dynamic lines throughout the upper and cutouts that are informed in order to provide some ventilation. The interior features a soft gray Primeknit material and has branding details on the tongue in bright orange to round it all out.

Image Credit: Lin_second_

Lightweight Sculpted Shoes
Opportunity for footwear companies to create comfortable and stylish sneakers with unique design elements and materials to appeal to consumers seeking both fashion and function.
Ventilated Footwear
Opportunity for companies to create footwear with improved breathability and ventilation to address consumer concerns about odor and moisture.
Inspired-by-retro Sneakers
Opportunity for companies to create updated versions of popular retro sneaker models to appeal to consumers seeking a blend of nostalgia and modern design.

Industries Being Reshaped

Footwear
The potential innovation opportunities for comfortable and stylish footwear with unique design elements and materials.
Athletic Apparel
Opportunity for companies to incorporate improved ventilation and breathability in both footwear and apparel to improve overall athletic performance.
Fashion
Opportunity for fashion brands to tap into the trend of retro-inspired styles in both apparel and accessories.
SCORE
1.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 10%
Activity 10%
Freshness 13%