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Lightweight Tangerine Trainers

The Adidas Running Adizero Feather is for Serious Runners

— August 5, 2011 — Fashion
Having already impressed many with the sneakers released so far, Adidas has unveiled a new pair of trainers dubbed the Adidas Running Adizero Feather.

Those who remember the Adizero series will remember the slick, web-like design that's probably one of the best sneaker releases this year. While those were designed specifically for basketball, the Adidas Running Adizero Feather was created for runners. This time, the design takes on a low-top style with a beautiful orange upper contrasted by blue laces and white soles.

Adidas showcases its SPRINTFRAME platform, which brings optimum forefoot propulsion and comfort, on the upper portion of the shoe. The utilization of SPRINGWEB offers a lightweight mesh construction that brings excellent support and breathability while the outsole guarantees durability and proper traction. The incredible design, combined with high performance, may just give the Nike Free Run+2 a run for its money.
Trend Themes
1. Lightweight Trainers - Opportunity for disruptive innovation in the athletic footwear industry by creating lightweight trainers that offer both style and high performance.
2. Low-top Designs - Opportunity for disruptive innovation in the sneaker industry by focusing on low-top designs that provide comfort and support for runners.
3. Breathable Mesh Construction - Opportunity for disruptive innovation in the footwear industry by developing breathable mesh constructions that enhance breathability and support in athletic shoes.
Industry Implications
1. Athletic Footwear - Opportunity for disruptive innovation in the athletic footwear industry by creating lightweight trainers that offer both style and high performance.
2. Sneaker - Opportunity for disruptive innovation in the sneaker industry by focusing on low-top designs that provide comfort and support for runners.
3. Footwear - Opportunity for disruptive innovation in the footwear industry by developing breathable mesh constructions that enhance breathability and support in athletic shoes.
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