adidas Running presents a look at its latest running sneaker model in the form of the ADIZERO Adios Pro Evo 1. It has an impressive build defined by its lightweight elements weighing only 138g in total, making it the lightest running shoe by the brand ever. It is about 40% lighter than any other adidas sneaker with premium technology packed into the build. The ADIZERO Adios Pro Evo 1 has revamped geometry with a unique forefoot rocker that is applied at 60% of the length of the entire shoe.
This is done to trigger a natural forward momentum and improve running at a lower effort. Charlotte Heidmann, Senior Global Product Manager at adidas notes, "We took learnings from the Adios Pro 3 and thought about how we can innovate the technology on those materials even further and make them lighter. The lightness of the shoe makes it stand out. We’re super proud of the weight we’ve achieved, all the while keeping the innovation without compromising performance. "
Image Credit: adidas Running
What's Driving This Trend
- Lightweight Performance
- The ADIZERO Adios Pro Evo 1 Sneaker weighs only 138g, making it the lightest running shoe by the brand ever.
- Revamped Geometry
- The ADIZERO Adios Pro Evo 1 has a unique forefoot rocker that triggers natural forward momentum and improves running at a lower effort.
- Innovative Materials
- adidas took learnings from previous models and made the materials even lighter, achieving a standout weight while maintaining performance.
Who This Affects Most
- Athletic Footwear
- The lightweight design and innovative materials of the ADIZERO Adios Pro Evo 1 Sneaker create opportunities to disrupt the athletic footwear industry.
- Sports Equipment
- The revamped geometry of the ADIZERO Adios Pro Evo 1 Sneaker presents disruptive innovation opportunities within the sports equipment industry.
- Performance Apparel
- The use of lightweight elements and an emphasis on innovation in the ADIZERO Adios Pro Evo 1 Sneaker offer potential for disruption in the performance apparel industry.
