By the looks of the Adidas Originals Womens AW 2013 look book, the sportswear company is spreading out from athletics and solidifying its place on the market of edgy street wear.
Shot and styled by Leonn Ward and Luci Ellis, the collection of photos combines classic sportswear with urban pieces. Some of the ensembles included in the look book are sweaters paired with track shorts and running shoes complete with a gold chain necklace, as well as an Adidas jacket worn with gold earrings and a bandana. Combinations like this are what make the look book - and company as a whole - stand out from other athletics brands.
Check out the Adidas Originals Womens AW 2013 look book to see what you can expect from the company for the upcoming seasons.
What's Driving This Trend
- Edgy Urban Sportswear
- The fusion of sportswear and urban style is gaining popularity among women, creating opportunities for fashion brands to explore this trend.
- Fashion-forward Athletics
- The trend of combining classic sportswear pieces with high-end fashion accessories creates a disruptive opportunity for companies offering jewelry and accessories.
- Street-inspired Collections
- The rise of streetwear is driving the demand for fashion brands to create collections inspired by urban culture.
Who This Affects Most
- Sportswear
- The sportswear industry can leverage this trend by creating collections that fuse traditional sportswear with edgy streetwear elements.
- Fashion Accessories
- Jewelry and fashion accessories companies can take advantage of this trend by creating products that complement and elevate the look of sportswear pieces.
- Fashion Design
- The fashion industry can create street-inspired collections that cater to the changing preferences of consumers for urban and sportswear fashion fusion.
