The Adidas Originals Tubular Doom has been rendered in a new vibrant colorway. In honor of Breast Cancer Awareness, the popular silhouette is now offered in a popping pink option.
Dubbed the EQT Pink, the Adidas Originals Tubular Doom is redesigned in a monochromatic pink colorway done in shades of the breast cancer ribbon. While the colorway has been changed to a pink-on-pink palette, the rest of the shoe remains true to the traditional Tubular silhouette. The sneaker features a neoprene construction accented with a reflective nubuck upper and an elastic midfoot strap which secures the primeknit monosock, all atop the recognizable Tubular Doom midsole.
Sneaker enthusiasts looking to support pink ribbon culture can expect the newly designed Tubular to drop on April 8th, 2016.
What's Driving This Trend
- Breast Cancer Awareness Sneakers
- Opportunity for sneaker companies to create special editions to support charitable causes.
- Monochromatic Colorways
- Designing sneakers in single-color palettes allows for bold and statement-making styles.
- Reflective Materials
- Incorporating reflective elements in sneaker designs adds visibility and creates a futuristic aesthetic.
Who This Affects Most
- Footwear
- Footwear companies can tap into social causes by creating awareness-driven shoe collections.
- Charitable Organizations
- Collaborating with sneaker brands can help charitable organizations raise funds and create awareness.
- Fashion
- Fashion brands can explore the trend of monochromatic colorways and incorporate them into their designs.
