EA is celebrating the launch of the latest Need for Speed game with the Adidas Originals Need for Speed The Run collection. The collection features apparel and shoes based off of the game.
The Need for Speed series is one of EA's most successful franchises, and the company has a long history of partnering with apparel companies to promote game launches. The Adidas Need for Speed The Run collection features a pair of shoes actually worn by one of the in-game characters. The shoes will be sold at special events held in Adidas stores in Chicago, San Francisco and New York City. Only around 100 of these shoes will be made, which means getting your hands on a pair will probably be next to impossible. Your best bet is to check out the Adidas Originals Need for Speed The Run collection here.