The adidas Originals FW 2014 collection features a collaboration with Brazilian brand The Farm Company, and just in time for the World Cup!
The exotic collection is characterized by four vibrant prints across its various athletic silhouettes. In fact, the line is chock-full of the Originals classics, so fans of the range needn't worry that the label is straying from its tried-and-true pieces. However, the collection stays fresh and contemporary by introducing newer styles alongside the aforementioned classics. The wild prints cover everything from a cropped tracksuit top to vests and T-shirts. In terms of accessories, the prints can be found on a shopper bag, the ZX500 and the Adria Lo sneakers. The range will be available in its entirety come July 1st.
The lookbook capitalizes on the tropical aesthetic, set on top of a lush mountain side.
Key Themes Behind This Trend
- Exotic Prints
- Opportunity for sportswear brands to incorporate vibrant and unique prints into their collections.
- Collaborations
- Chance for brands to collaborate with other companies to create special collections and increase brand appeal.
- Contemporary Accessories
- Potential for sportswear brands to introduce new and stylish accessories to complement their existing product offerings.
Where This Applies
- Sportswear
- Opportunity for sportswear companies to capitalize on the trend for exotic prints by incorporating them into their designs.
- Fashion
- Potential for fashion brands to explore collaborations with other companies to create unique and eye-catching collections.
- Accessories
- Chance for accessory brands to create contemporary products that complement the latest sportswear trends.
