adidas Originals and HUMAN MADE come together to unveil the duo's entire expansive collection of footwear designed alongside one another. The duo showcase three iterations of the Rivalry sneaker that are complete with bold tonal palettes and details that are true to HUMAN MADE.
The three coloways include green and white, sand and white, and marine, white and aqua. All of these are accented with the logo that reads "Gears for Futuristic Teenagers" over the Three Stripes motif complete with the signature love heart logo as well on the medial side. Both of these co-branded details can also be found on the Campus sneakers and the Stan Smiths. The Campus is a Light Onix colorway with blue and green options offered last month. The Stan Smith comes in all-black in addition to the two white options.
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Why This Trend Is Growing
- Expansive Colorful Sneaker Packs
- Opportunity to create and market sneakers with bold tonal palettes and unique branding collaborations.
- Collaborative Footwear Design
- Opportunity for brands to collaborate and create unique footwear collections with other influential entities.
- Branded Accents and Logos
- Opportunity to incorporate co-branded details and logo accents to enhance the appeal of sneakers.
Industries Being Reshaped
- Footwear Industry
- Potential for footwear companies to innovate and offer expansive collections with bold color palettes and unique branding collaborations.
- Fashion Industry
- Opportunity for fashion brands to explore collaborations with sneaker brands to create unique and trendy footwear collections.
- Streetwear Industry
- Opportunity for streetwear brands to incorporate branded accents and logos into their sneaker offerings, aligning with the current trends.
