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The Adidas Helen Benigson Chair Offers a Funky Seat to Relax on

 - Jul 13, 2011
References: helenbenigson & highsnobette
The Adidas Helen Benigson Chair puts the shoe company on the map for something other than creating iconic sneakers. Featuring a rainbow of eccentric colors, the chair is as cozy as it is appealing to the eye.

The Adidas Helen Benigson Chair was created for the brand's head office and really shows off their company's culture of fun and spontaneity. It's no mistake that the chair looks like it's been splattered with paint all over; the effect is a funky style that instantly grabs your attention.

Take a seat in this chair and you'll never want to get up again.

Implications - No longer looking to blend in, consumers are looking to differentiate themselves from their fellow shoppers. Products featuring a bold aesthetic allow customers to stand out through their purchases. Companies trying to grow their brand could focus on this desire for more eye-catching styles.